Small Business Marketing Weapons
(The most efficient marketing tools for your small business marketing.)
The following Marketing Weapons are the Marketing Tools that Small Businesses can use to market their small business online ( search engines and social media sites on the Internet ) and on the street at a traditional brick and mortar location. These small business marketing weapons are the marketing tools that S&T Promotions' small business marketing guides will use to make you stand out from your competition and generate more income for your small business.
O Advertisements in E-zines - displaying your ads in e-Published materials located on other business' websites
O Affiliate Marketing - Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.
O Audio/Video postcards - A video postcard is a short, two-to-three-minute video that you can send to customers. There's nothing quite as personal as a video postcard.
O Barter - the practice or system of exchanging goods and services for the goods or services your firm provides
O Benefits List – this a list of how the features of your products can benefit your clients
O Blogs - A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
O Branded Entertainment - also known as branded content or advertainment is an entertainment-based vehicle that is funded by and complementary to a brand’s marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. These projects are often the result of a content partnership between brands, producers and broadcasters.
O Brochures - a booklet or pamphlet that contains descriptive information or advertising. O Business Directory - a database of businesses and services that make it easier for customers to acquire contact for obtaining needed products and services
O Call to Action
O Canvassing - the systematic initiation of direct contact with a target group of individuals commonly used during political campaigns. A campaign team (and during elections a candidate) will knock on doors of private residences within a particular geographic area, engaging in face-to-face personal interaction with voters. Canvassing may also be performed by telephone, where it is referred to as telephone canvassing.
O Catalog - A list or itemized display, as of titles, course offerings, or articles for exhibition or sale, usually including descriptive information or illustrations. O Chat Rooms - live message boards featured on various webservers most are categorized on certain topics pertaining to different interests. O Circulars - widely distributed flyers or small announcement papers used to promote sales of businesses.
O Community Bulletin Boards - a place where nonprofits and other community organizations can inform readers about public events.
O Community Involvement / Club and Assn Memberships
O Contests and Sweepstakes
O Core Story- Solution to Problem
O Coupons / Free Trial Offer
O Create a Sense of Urgency
O Direct Mail - advertising by mail: the use of mail addressed to potential customers as a way of advertising, or the promotional material that is mailed O Door Hangers - Advertisements that can be placed on door knobs on various buildings, residences, and institutions.
O Electronic Brochures - electronic, fully interactive, 3D page turning forms of catalogues, manuals, brochures and promotional literature.
O e-Mail List Customers
O Email Signature Marketing - An email signature file is a short paragraph of text like a virtual business card or ad, put at the end of your email messages or any articles that you write (in the latter case usually known as a Resource Box). It should be about 5 or 6 lines long and contain your contact details with a brief summary of what you or your small business offers.
O Forums Boards - An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.
O Free Ads in - Ads featured in pamphlets such as grocery store circulars or bulletins.
O Free Directory Listings
O Free Seminars
O Fusion Marketing - Fusion marketing is partnering with other businesses for the purpose of marketing for one another.
O Google Adwords
O Inside Signs-signage featured inside of a business or retailer featuring sales, deals, and other ads to attract a customer.
O Internet Bulletin Boards - a computer system running software that allows users to connect and log in to the system using a terminal program. Once logged in, a user can perform functions such as uploading and downloading software and data, reading news and bulletins, and exchanging messages with other users, either through electronic mail or in public message boards.
O List-building - One of the most responsive and primary sources of traffic that you should definitely try to reap is natural search engine traffic. Online marketing methods and strategies help businesses not only to direct traffic to their website but also you can use different tactics to generate your visitors email addresses and develop an effective list of leads for your business. List building and online marketing go hand in hand and this factor is so crucial that we have spent the rest of this text understanding the importance of list building and the role of Internet marketing to optimize potential list building.
O Magazine Ads - advertisements promoting a service or product that are featured in a magazine.
O Marketing Calendar - tool showing what marketing events, media campaigns and merchandising efforts are happening when and where, as well as the results. O Marketing Plan - A marketing plan may be part of an overall plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
O Media Contacts-contacts that are potential advertising prospects
O Networking - practice of gathering of contacts: the process or practice of building up or maintaining informal relationships, especially with people whose friendship could bring advantages such as job or business opportunities
O Newsletter - an informative message in regards to progress being made in a situation or an update on the current status of a business.
O Newspaper Ads - advertisements featured in a newspaper.
O Offer Limited Items/ Time
O Outside Signs-signs advertising a company or business that can be seen widespread and effectively outside of the establishment
O Postcard Deck-A stack of postcards.
O Postcards - Postcards are rectangular-shaped dual sided pieces of thick paper that are used for mailings without the need to utilize an envelope. The modern incarnation of the postcard usually includes a picture or other image on one side of the card, with space reserved for a mailing address, postage, and a message on the opposite side. They are routinely used for a wide range of personal and business purposes and tend to be more cost-effective than mailing letters through a national postal system.
O Publish Article
O Publish Column
O Publish own E-zine - publishing an online catalog or magazine displaying what your business offers.
O Radio Spots-broadcasted slots of time featuring advertisements via radio transmissions to a wide audience.
O Referral Program - when a customer refers another to a business and the initial customer is offered a small incentive for bringing in extra clientele.
O Satisfied Customers
O Speaker at Clubs
O Street Banners - a large banner that is displayed over a roadway advertising a business.
O Target Audiences - In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed at.
O Television Commercials - broadcasted visual and audio presentations of advertisements via a television.
O Trade Show Booth
O Viral Marketing - Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.
O Word-of-Mouth / Buzz
O Write Ebooks - An electronic book (also e-book, ebook, digital book) is a book-length publication in digital form, consisting of text, images, or both, and produced on, published through, and readable on computers or other electronic devices.
S&T Promotions will help you efficiently and cost - effectively implement the small business marketing weapons as useful marketing tools as part of YOUR Marketing Plan in your Marketing Calendar. Contact us today to schedule a free consultation - text or call us at (856) 530-1202 or send us an email message today.