Search Engine Optimization ( SEO )
(How to make your small business' website visible on the Internet.)
Search Engine Optimization or SEO (an acronym for "search engine optimization" or "search engine optimizer") is the way to make your small business' marketing website rank well on a search engine (i.e. Google, Bing, Ask and Yahoo!). Deciding to hire a Search Engine Optimizer (SEO) is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation (White Hat vs Black Hat techniques). Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.
Search Engine Optimization Services
Ensuring that your website is properly optimized for search engines (and people) is critical to your overall Internet marketing strategy and may be restricting your website's performance not only in search rankings, but also bounce rates and conversions. S&T Promotions offers a variety of services that specifically focus on effectively incorporating Search Engine Optimization (SEO) tactics into the makeup of your website, leading to higher search engine rankings and therefore higher traffic, lower bounce rates, and increased leads and conversions (which means more website generated sales for you). We also understand that ranking well on Search Engines is only step one, and search engine optimization (SEO) has to work in conjunction with your business and its products to turn those visits into conversions and sales. For that reason, we offer many services to get the most out of your small business' website search engine optimization (SEO). Get started today!
Onsite search engine optimization (SEO) Analysis
For many of our clients we highly recommend a basic onsite SEO analysis of your core web pages. With search engines constantly updating their algorithms, many best practices have changed from just a few years ago, meaning that many clients come to us with websites that are outdated which is severely limiting their rankings.
We can review each part of your website, suggesting changes that optimize each page for the most appropriate keyword for your company. This includes a review of your title tags, keyword tags, URLs, anchor text, header tags, alt tags, links and meta descriptions, getting into every part of your website.
Amazingly, just a few minor changes to these aspects of your website, can increase your rankings dramatically. We will provide a written report with recommendations for your website to easily implement.
Search Engine Optimization is not all about tweaking page titles and image alt tags, however, it is also about finding those search terms that your potential customers are using to try to find your business. As a result, we treat SEO as a process, a service that requires detailed keyword research and sophisticated, in-depth website content development plans.
Our team can conduct in depth keyword research to find the terms that are currently driving traffic to your site, driving traffic to your competitor's sites, and search terms your customers are using to find your type of products. With all of this information you can ensure you are ranking for the right terms, bringing in qualified traffic, and increasing your sales. Contact us for a customized keyword report.
Analytics and Conversion Rate Optimization
At S&T Promotions; we also understand why you want to rank for keywords, and how this affects your bottom line. As a result we keep a focus not only on ranking reports, but also analytics data, showing the traffic to your website, where it is coming from, and what it does once that traffic gets to you.
With this information we can see the sales performance of each page on your site, the conversion rate of traffic from different keywords and the performance of your conversion funnel. We can then improve each of these areas to get your website working as your business' best salesman, and get you ranking for the search terms that actually convert into sales, not just those with the highest volume.
Our trained staff are qualified in Google Analytics and can look at your website data to better understand how your visitors interact with your website. We then recommend changes to optimize each page not only for search engine rankings, but also for customer conversions. As our client we want to see you ranking at the top of search engines and most importantly we want to see you running a successful business outselling your competitors.
S&T Promotions will help you develop your small business' marketing website search engine optimization. To schedule a free consultation text or call us at (856) 530-1202 or email us today.